Founded in 2012, Knowcraft is engaged in providing valuation and advisory services. Within a very short span of time, we have become a partner of choice for leading financial services and advisory firms in the US, assisting them in executing varied and complex valuation engagements, M&A advisory and research and consulting projects. Our service delivery combines innovation, collaboration and excellence to empower our clients to have competitive edge in the market by building a scalable and sustainable business model.

Valuation and advisory services is a highly specialized offering that requires very niche skill set with consulting flair. We at Knowcraft are blessed with some of the finest talents with very rich industry experience. We leverage our talent pool’s expertise combined with the industry best practices to deliver superior results to our clients.

We are passionate about the work we do and operate as an extended team of our client. Our standard operating procedures, proven track record and demonstrated scalability features with measurable outcomes validate a logical extension of our offshore partners.

Knowcraft's Pillars

Pratik Shah


Pratik has over a decade of professional work experience in valuation and transaction advisory services, with expertise in valuing technology companies. Having worked with 1000+ companies primarily in technology space, his unique skills in re-engineering and transforming client businesses and processes have helped many companies improve ROI over time. At Knowcraft, Pratik leads sales execution and business development efforts. He also plays a key role in mentoring teams on project execution, as well as managing portfolio valuations. Prior to co-founding Knowcraft, he has had stints at reputed companies, such as EXL, IQR Consulting and MindTree. Pratik holds a Master of Commerce degree from Gujarat University, India and a Master of Science degree in Finance from the ICFAI University, India. He loves to catch up on his favorite sport, Cricket, over the weekends.

Upasak Shah


Upasak has over a decade of professional work experience, with expertise in valuing life science and healthcare IT companies. At Knowcraft, he leads complex valuation and consulting engagements. Besides being an integral part of business development team, he is actively involved in recruiting and nurturing talent, which forms the backbone of Knowcraft. Prior to co-founding Knowcraft, he worked at EXL, where he pioneered transaction advisory and complex security valuation services. He has proven expertise in valuing derivatives and embedded securities using complex models, such as Lattice or Monte Carlo simulations. Upasak holds a Master of Commerce degree from Gujarat University, India and a Master of Science degree in Finance from the ICFAI University, India. Currently, he is pursuing ASA accreditation from the American Society of Appraisers. He is an avid adventure traveler.

Chetan Shah


As a mentor and advisor, Chetan has been involved with Knowcraft since its inception. He has a strong passion for coaching and mentoring and serves on the boards of several start-up companies worldwide. He is the founding member of the Pune Chapter of the Indian Angel Network and is actively involved in many other industry associations – TiE Pune (Charter Member), Software Exporters Association of Pune, Young President’s Organization (Pune Chapter). Chetan holds a Masters degree in Computer Science from the University of Pennsylvania, USA. He also holds an MBA in Finance from the University of Scranton, USA and a Bachelor degree in Commerce from Sydenham College, Mumbai University, India.

Mission, Vision & Values


Guided by persistent focus on our core values, our mission is to become a leading service provider that valuation firms prefer, the clients endorse, employees feel affiliated to and the society respects.


To become a globally recognized service provider and elite choice of all stakeholders – clients, employees, shareholders and society.


At Knowcraft, we believe in the art of being innovative and transparent. We thrive on excellence and make diligent efforts to add value to our clients’ businesses.